Selling ad space to local businesses is a great way to boost your profits or fund your book costs. Simply set your price per ad (most groups double or triple the price of the ad). Ads can also be sold to members of your group as dedication or memorial pages. Ad pages are located behind the index and are in black and white.
Ads are offered in full-page, half-page or quarter-page sizes and pricing can be found in Cookbook Specialists’ Guidebook.
Reaching out to local businesses asking if they want to purchase an ad is a good way to start. You may also want to expand and reach out to home-based businesses as well. We have some tips to get you started.
Pricing the ads is your first step. Cookbook Specialists lists suggested ad prices in the guidebook and you are welcome to charge more if you wish.
You can reach out to us for a template that shows the sizes of the ads so you can take that to businesses to show them what is available and pricing to go with it. One recommendation we have is that the quarter-page ads are the perfect size of a standard business card. Some businesses have stock ads for the newspaper and those may fit a half or full-page ad better.
Letting business owners know approximately how many books you are printing gives them an idea of how many people will be seeing their ad.
Have 3 envelopes and sheets to keep track of the ads. Label them clearly as full-page, half-page and quarter-page. When you collect the ad, make sure to add the name of the person, the amount they paid and the name of the ad to the list and place the image in the envelope.
Note – it is helpful to have a list of the ads when you submit your order. Keep in mind our design team will not know that John Smith owns ABC Auto, so use the name that is on the ad when providing us with a list of the ads.
Make sure ads do not have tape, staples or paper clips that will damage other ads if you are mailing them. If you will be scanning and emailing the ads electronically, then name the file names the name of the business.
Cookbook Specialists can provide you with emailed sample pages. Just give us a call at 1-800-363-1679, or email at firstname.lastname@example.org.