Funding a Fundraiser Starting a fundraiser typically requires some funds. A cookbook project has some easy funding options. From paying for the cost of the cookbook to incidentals and marketing supplies. A funding plan for the fundraiser is a must. Pre-Sales Pre-sales are the most common way to collect funds for a cookbook fundraiser. Collect orders for the cookbooks as you collect recipes from your group. People who submit recipes typically order a cookbook for themselves and often additional copies as gifts. Keeping track of pre-sales is the key. You can download an advanced sales coupon sheet to keep track